Taipei, Oct. 1 (CNA) The two car brands that best meet or exceed customer expectations in Taiwan are the Japanese Lexus and German Volkswagen, in the luxury and non-luxury categories, respectively, according to auto market advisory firm J.D. Power.
In its 2018 report, J.D. Power said Lexus scored 843 points to top the sales satisfaction index (SSI) in Taiwan's luxury car market this year, followed by the German Mercedes-Benz with 840 points, and BMW with 827.
In the non-luxury car category, Volkswagen scored 822 points to take the top position in terms of SSI in Taiwan, followed by the Taiwanese brand Luxgen (811) and the Japanese Mazda (810), the report showed.
Amid an increase in the number of imported car models in the local market, non-luxury imported cars now account for 33 percent of the total car sales in Taiwan compared with 17 percent in 2014, according to the report.
Buyers of imported cars are most concerned with performance and total design, while those who buy Taiwan-made cars focus more on fuel consumption and interior design, the report said.
It said the median wage of people in Taiwan who buy imported cars is about 10 percent more than that of those who purchase locally made vehicles.
Imported vehicles are purchased mostly by business owners and mid- to high-level executives, according to the report.
For consumers who purchase imported cars, the cost averages about 10 months of their average household income, while buyers of domestic brands spend the equivalent of eight months household income on average, according to the report.
According to J.D. Power, 62 percent of customers in Taiwan make online comparisons before buying a new car.
(By Tien Yu-pin and Frances Huang)